The Code

The Virtues We Live
and Build By

The Bushido Warrior Ethos

A Higher Standard of Living - The Bushido Warrior Ethos calls each of us to rise above the noise - to live by principle, not impulse. Strength isn’t ego or aesthetic. It’s accountability, resilience, and legacy.

Every man and woman wants to belong. To be challenged. To be part of something greater. At Bushido Nation, character is king. Brotherhood and sisterhood are earned - not given.

Our Core Values:
Lived in Training, Proven in Life

Our values are more than words on a label or slogans for marketing. They are the code we live by - tested in the gym, proven in adversity, and carried into every aspect of life. Each value is a commitment, a mindset, and a way of being that sets our community apart. These principles are not optional. They are expected, embodied, and respected.

Chugi - Loyalty

Loyalty is showing up for your mission, even when no one else does. It is staying consistent through the highs and lows, committed to your growth and the brotherhood beside you. Whether it is helping a teammate prepare for competition or checking in with a friend who is slipping, loyalty binds us together and builds something unbreakable.

Yu - Courage

Courage is what drives you to push past fear, fatigue, and failure. It is enduring a workout when your body wants to quit. It is speaking the truth when silence would be easier. Courage is choosing growth, even when it hurts.

Gi - Integrity

We use only clean, transparent ingredients because we believe in being honest about what goes into your body. Integrity means living with consistency between your actions and your values - doing what is right even when no one is watching. For example, we do not hide behind proprietary blends or flashy promises. What you see is what you get.

Rei - Respect

Respect begins with the body - fueling it with care, training it with discipline, and resting it with intention. It extends to others by treating every person with dignity, regardless of their strength, rank, or background. We do not mock. We do not belittle. We honor effort and humility.

Makoto - Honesty

We do not believe in fluff, exaggeration, or false claims. Our products, our message, and our community are rooted in truth. Honesty means owning your weaknesses, admitting your mistakes, and refusing to cut corners. Results take work. And we never lie about that.

Meiyo - Honor

Honor is the quiet strength of knowing your worth and living like it matters. It means showing up with pride in who you are and who you are becoming. When you train, eat, speak, and act with honor, you leave a legacy greater than muscle - you leave a name worth remembering.

Jin - Compassion

In a world that often glorifies isolation and ego, we lead with empathy. Compassion is reaching back to help the man behind you. It is inviting others into the struggle, recognizing their humanity, and offering support without judgment. Whether spotting a new lifter or encouraging a brother who is down, compassion builds our unity.

Jisei - Self-Control

Self-control is strength in restraint. It’s sticking to your plan when ego, emotion, or impulse try to take over. In the gym, it’s clean reps and smart choices. In life, it’s discipline in action - doing what’s needed, not just what’s wanted.

The Bushido Product Code

Supplements That Embody Virtue - Every Bushido Nation product is more than a formula. It’s a discipline, a philosophy, and a reflection of a virtue. Each product line is tied directly to the Bushido values - supporting physical, mental, and spiritual growth.

To use Bushido Nation supplements is to declare your identity. Every scoop is a symbol. Every capsule is commitment.

This ritual separates warriors from the world around them. It’s how we fuel the fire - mentally, physically, spiritually. Strength isn’t random. It’s the result of repetition, principle, and purpose.

Choose supplements that respect your effort.

Join Our Ambassador Program

Represent the Nation

Bushido Nation ambassadors don’t just wear the badge - they embody the virtues. Loyalty. Courage. Discipline. If you live with purpose and train with integrity, you belong with us. Let’s build this movement together.

Contact us

This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.